“Good Design is Long-Lasting.”
- Dieter Rams
My Design Process
My design process is informed by Design Thinking and IDEO Mindsets. While I may not spend as much time on each stage as I would like, I believe all phases are important. The process is also non-linear. Working in teams requires the adaptability to switch back and forth between stages as needed.
Empathize
Good design starts by understanding the people whose problems you are trying to solve. I seek to understand the context around users, their problems, and all of the factors that impact their experience of a product.
Define
The most innovative ideas fail if they don’t solve the right problem for your users. I think it’s crucial that teams agree on what problems are most important.
Ideate
Once you understand your users and their problem, explore solutions! I explore as many solutions as time will allow in an effort to find the best ones and test them out.
Prototype
Make your designs! Sketches, wireframes, mockups – I like to make ideas tangible to better understand their implications and to put them out in the real world to test.
Test
Humans will always surprise you. I like to test ideas early and often because it saves resources and ultimately creates a better solution and experience.
STAND 8 Rebrand
Stand 8 is an IT Services company based in Los Angeles, CA. I helped the company rethink, rebrand, and rebuild its website and services for maximum growth.
Varsity Cinemas
Designed Varsity Cinemas eCommerce Mobile App. Exploring solutions through research, sketches, wireframes, and prototypes I was able to optimize a critical part of the business.
Basement Theatre
The Basement Theatre is Comedy Theatre in ATL, GA. I leveraged Design Thinking to define the problem, generate ideas, and prototype solutions to increase ticket sales and revenue.
Contact Me.
I love connecting with people. If you have questions about my work and experience please reach out!